Logos of the 100 Largest Companies in the World
December 4, 2013 by Jeremia Froyland
The largest 100 companies in the world possess some of the most recognizable and distinctive logos around. These companies have built some of the foundations around which we live our lives: retail, automotive, financial services, telecommunications and energy, the staples of our daily lives. They employ millions of people around the globe and are used by millions every day. Whether we consciously acknowledge it or not, they continually build their brand through their advertisements and campaigns and reinforce the power of their logo on us as consumers.
Gathered here are the logos of the top 100 largest companies and corporations in the world (using Fortune Magazine’s annual 500 ranking as a guideline). From the plain and simple logos like Berkshire Hathaway, Panasonic, and Sony, to the more colorful and playful logos of ArcelorMittal and Suez, they represent billions of dollars in annual revenues.
You will notice the dominant use of reds, blues and oranges throughout their designs, aimed at reinforcing trust, excitement and energy in the minds of consumers. Since many of these companies are huge conglomerates with many subsidiaries in different industries, you may also notice that many have a more generic or broad appeal and are somewhat ambiguous in their nature. When dealing with multiple products that you wish to brand under one name, it allows flexibility and freedom when you do not put yourself in a corner with a logo design that conveys only one aspect of a company. Nearly every one of the companies below could potentially be used in an industry that has nothing to do with their current operations, allowing them to merge, acquire and grow business without the need to rebrand their core company.
For your enjoyment, here are the logos of the largest companies on Earth:
The Logos of the 100 Largest Companies in the World
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